The first season of Coke Studio began on 7 June 2008 and ended on 4 August. The show was produced by The Coca-Cola Company and Rohail Hyatt. The production team included Rohail Hyatt as the executive producer along with Umber Hyatt being the producer of the show. Natasha De Souza, Nofil Naqvi and Naseer-ud-din Wasif served as production team members.