Living in the consumer culture that we do, we've learned that specific brands can carry very different meanings and values. We're willing to pay hundreds or thousands more for a specific brand name item, but sometimes it can be tempting to go the way of the knock-off for a fraction of the price. The counterfeit industry is huge and isn't going anywhere, and companies spend huge amounts to dissuade people from buying "fakes".
![Image Fate/stay night [Unlimited Blade Works]](http://image.tmdb.org/t/p/w300/3bI8db4tIPtgFY8mOqp3AB0YXGi.jpg?resize=300,450 "Image Fate/stay night [Unlimited Blade Works]")
